Agency: OMD group Country: United Kingdom Source: Cosmopolitan Date: 20 August 2020 Great WorkAds MAC: Viva Glam MAC cosmetics shows support for frontline services during the Covid period
Great WorkAds MAC: Viva Glam MAC cosmetics shows support for frontline services during the Covid period
Great WorkCase Studies Estee Lauder MAC Cosmetics: Lip of the Day Estée Lauder use magazines social presence to drive awareness of MAC makeup and to grow market share
ResearchQuick Facts Optimal spend boosts campaign PROI for beauty brands If beauty brands allocate the optimal level of budget to magazines (5%), campaign PROI is boosted further
