Country: United Kingdom Source: Men's Health Date: 22 May 2014 Great WorkAds Shaving advertorial Advertorial in Men’s Health special style feature on shaving
Great WorkAds L'Oréal: Self-worth worth sharing L'Oréal chose Cosmopolitan to share its powerful 'Women Supporting Women' initiative, with a play on its trademark "Because we're worth it" slogan
ResearchQuick Facts Optimal spend boosts campaign PROI for beauty brands If beauty brands allocate the optimal level of budget to magazines (5%), campaign PROI is boosted further
