Gillette
![](https://magnetic.media/wp-content/uploads/2020/05/gillette_babyface_2017-scaled.jpg?p=magnetic-post-featured-content)
Gillette’s classic tactile ad uses real sand paper of different levels of roughness to demonstrate the contrasting smoothness of its shave – which will literally scratch the other side of the page as well as the featured baby in a “Dad Test” DPS in an Israeli magazine
https://www.adsoftheworld.com/media/print/gillette_babyface_sand_paper