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Date:
18 May 2020

Consumers want to see advertising about their passions

TI Media’s study ‘Live the Passion’ found that half of consumers want to see magazine advertising as much as other content when it comes to their passions.

half want to see ads as much as other content when it comes to their passions

Bauer: Millennials

In-depth analysis from Bauer of millennial behaviours and the implications for brands

Research
Quick Facts

Magazine ads perform best on relevancy

Magazine ads are considered more relevant than advertising in other media

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