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- Relevant context gets attention to your advertising (png)
Date:
19 July 2021

Relevant context gets attention to your advertising

Lumen Research demonstrates the power of context in driving attention in their study Putting Attention into Context.

Consumers want to see advertising about their passions

TI Media's study 'Live the Passion' found that half of consumers want to see magazine advertising as much as other content when it comes to their passions

Research
Studies

Planning beyond reach

Insight from Kantar and Magnetic that looks at the importance of attention, relevance and trust

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