Downloads: Consumers give magazines their undivided attention (png) Date: 18 May 2014 ResearchQuick Facts Consumers give magazines their undivided attention When consumers read magaznes they are not distracted by other things
ResearchQuick Facts Consumers give magazines their undivided attention When consumers read magaznes they are not distracted by other things
ResearchQuick Facts Both ads and content in magazines command attention Magazine readers don't just pay attention to the cotent but to ads as well. Only cinema ads get more attention
Attention Hub Dentsu – Unlocking the new currency of attention One of the largest studies on attention to advertising; this paper provides important new evidence on the value of attention when it comes to brand outcomes. This report demonstrates...
