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- magazines elicit a strong right brain response (png)
Date:
18 May 2014

Magazines elicit a strong right brain response

Neuro-Insight used their SST methodology to measure brain activity while reading print magazines and saw a strong right-brain response

Magnetic member online environments boost engagement

Magnetic member sites experience higher interaction rate and interaction time

Attention Hub

Attention Council: From Attention to Action

This is a practical paper for anyone who wants to apply the principle of attention to the way they buy and plan advertising. This paper provides a step-by-step framework...

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