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- Consumers pay attention to ads in magazines (png)
Date:
18 May 2014

Both ads and content in magazines command attention

Magazine readers don’t just pay attention to the cotent but to ads as well. Only cinema ads get more attention

With magazines advertising is part of the experience

Magazines advertising is part of the experience as it is shown in context and adds to the content

Attention Hub

Dentsu – Unlocking the new currency of attention

One of the largest studies on attention to advertising; this paper provides important new evidence on the value of attention when it comes to brand outcomes. This report demonstrates...

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