Downloads: Prompted recall increases in line with the amount of attention the ad receives (png) Date: 18 May 2014 ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
ResearchQuick Facts Magazine advertising doesn’t attract negative attention Magazine advertising is not seen as obtrusive or off putting but instead augments the reading experience
ResearchQuick Facts Magazines elicit a strong right brain response Neuro-Insight used their SST methodology to measure brain activity while reading print magazines and saw a strong right brain response