Downloads: Prompted recall increases in line with the amount of attention the ad receives (png) Date: 18 May 2014 ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
News + ViewsViews Paying attention: ad industry gets behind media trading shift Media researcher, Professor Karen Nelson-Field tells Michaela Jefferson about her new attention-focused media planning tool and why it could transform the way media is bought and sold
ResearchQuick Facts Magazine advertising doesn’t attract negative attention Magazine advertising is not seen as obtrusive or off putting but instead augments the reading experience