Downloads: Prompted recall increases in line with the amount of attention the ad receives (png) Date: 18 May 2014 ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
ResearchQuick Facts Attention drives prompted recall Prompted recall increases in line with the amount of attention the ad receives
ResearchStudies The Power of Context Magnetic and Newsworks team up to explore the benefits of published media for advertisers
News + ViewsViews Use or ornament? Why people actually engage with ads Mike Follett, Managing Director at Lumen Research, discusses how ads can earn attention
