The Week has launched a bespoke content partnership for American Airlines’ Going for Great campaign.
The six-month fully-integrated campaign highlights the airline’s business class routes from London to New York (JFK) and Los Angeles.
It features tailor-made creative across print, online and digital editions designed by the award-winning advertising team at Dennis Publishing and starts on Friday July 10.
Up to 160,000 copies of US edition of The Week will be delivered to UK subscribers, along with 12,000 copies that will be distributed at Canary Wharf.
The edition will include an American Airlines branded cover wrap and specially tailored content for UK readers.
The Week website will also host a dedicated American Airlines content hub.
David Weeks, Executive Director – Head of Advertising, The Week UK, said: “The partnership between American Airlines and The Week applies innovative, multi-platform thinking to a strong media campaign, showcasing perfectly how a brand can work in tandem with a media owner to achieve a truly creative campaign.
“It combines print, digital, events and a media first – it’s been a delight to work with American Airlines on such a ground-breaking partnership.”
Steve Davis, Director of International Marketing, American Airlines, said: “We are keen to showcase our market-leading business class transatlantic product to high value individuals and The Week demographic fulfills that.
“As a pioneering airline that introduced the airport lounge concept and loyalty programmes to the aviation industry we are pleased to be the first brand to form a media partnership like this.”