Hearst UK launches Made Club – a community for passionate creative people
Hearst UK has launched Made Club, a new membership proposition where ‘makers’ can meet, share, and inspire.
Powered by Prima, and supported by other Hearst UK Women’s Lifestyle titles, Cosmopolitan and Red, Made Club is a community for passionate creative people. From elevating everyday items into chic interiors and homeware, to embracing slow fashion through upcycling, Made Club provides carefully curated ideas and inspiration from the UK’s most stylish content creators.
Promoting the concept of ‘a beautiful life, simply made’, members are entitled to exclusive access to expert-led workshops and socials, makes for their home and wardrobe, discounts and giveaways from boutique stationery, craft and textile stores, free tickets to the UK’s biggest craft events, plus a 12-month digital subscription to a Hearst UK title of their choice.
The Made Club community can access content through a members-only website, and will receive an accompanying weekly newsletter featuring video tutorials, project inspiration and advice on the best shops for supplies, with membership priced at £8 per month or £80 per year.
Imogen Cooper, Membership Director, Hearst UK, said: “We’re proud to launch Made Club, a new membership proposition where makers can meet, share and inspire. With stylish projects and exclusive perks, Made Club will provide a supportive, vibrant community for creative types everywhere.”
Natasha Banjo, Portfolio Director – Women’s Lifestyle, Hearst UK, added: “Through Hearst UK’s Women’s Lifestyle portfolio, we speak to millions of cross-generational women each day. Made Club will allow us to build even deeper connections with those who we know have a passion for creating, while unlocking exciting opportunities for us to collaborate with our valued partners.”
Made Club is the latest in Hearst UK’s line of successful membership propositions, which include Club Cosmo, Good Housekeeping VIP, ELLE COLLECTIVE, Women’s Health Collective, Men’s Health Squad and Runner’s World Club.
For more information on Made Club, visit: madeclub.co.uk
