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Industry leaders support mass participation of All In Census

  • Date:

    15 March 2023

Industry leaders support mass participation of All In Census

The All In Census – the UK advertising industry’s largest inclusion survey, which aims to build a workplace where everyone feels they belong, returns on 15 March.

Every individual working in the UK’s advertising and marketing services industry is encouraged to stop the clock, take 15 minutes and Have Your Say.

All responses are anonymous, and the aggregated data will be used to help shape the industry’s actions around inclusivity – you can take part here.

Led by the Advertising Association, IPA, and ISBA with Kantar, the All In Census first ran in 2021, when over 16,000 individuals took part. The data helped to build the All In Action Plan, a series of nine actions aimed to improve workplace representation and experience. The plan has acted as a catalyst and now nearly 100 organisations across the industry have adopted the actions to become All In Champions.

Kathryn Jacob, Chair, All In Working Group, said: “Now’s the time to have your say. Help us get the very best sense of the make-up of our industry by giving us 15 minutes of your time. The data we can gather through this Census will underpin the next wave of actions we need to take as an industry, to make sure we are building a workplace where everyone belongs. We want to hear the experiences of every single person working in UK advertising and marketing services today.”

The All In Census is repeated this year to measure progress and ask questions about issues that emerged during the pandemic, including how employees feel about hybrid working. It is being supported across all areas of the industry – advertisers, agencies, media owners, and tech companies.

Spare 15 minutes on 15 March to respond to the All In Census 2023 – the UK advertising industry’s largest inclusion survey. Learn more here.