Immediate has announced a new full-scale first-party data solution called Prism.

Prism advances Immediate’s commercial audience capabilities, offering advertisers valuable first-party data from its market-leading brands. This data, combined with exclusive access to premium, brand-safe ad inventory, provides unprecedented opportunities for targeting, insight, research, and performance measurement.

Prism is built on Immediate’s deep understanding and relationships with its audience and its extensive experience in the food, entertainment, and knowledge sectors.

The features of the platform include:

• Access to all of Immediate’s premium, brand-safe inventory – enabling advertisers to reach a highly engaged and valuable audience without the challenges of inaccessible audiences or made-for-advertising environments.
  
  
• A full suite of data solutions offering planning, research, insight, segmentation, and measurement capabilities.
  
  
• Cutting-edge audience and contextual capabilities benefiting from advanced targeting options, including data matching, modeling, and contextual targeting.
  
  
• End-to-end insight: Advertisers will be able to track campaign performance, measure ROI, and optimise future strategies based on valuable insights.
  
  

Matthew Rance Head of Commercial Data and Analytics, Immediate commented: “Prism represents a major milestone in Immediate’s data capabilities. Building on our years of audience-driven digital growth and visionary thinking, Prism allows us to elevate the use of our unique first-party data so every aspect can now be leveraged by our clients. This rich data, integral to our brands’ success, provides an invaluable foundation for delivering personalised experiences.”

He continues: “With continuing uncertainty around the fundamentals of digital advertising, first-party data is of critical importance to advertisers. Prism allows us to not just respond to client briefs, providing access and insight into some of the largest and most unique audiences in the market with measurable results.”