Immediate has launched ‘Elevate your plate’, a new multi-platform campaign in partnership with Florette, designed to show how fresh, simple ingredients can transform everyday dishes. 

Running across Good Food’s digital, social and print platforms, the campaign champions quick, nutritious meals that add colour and creativity to the plate using Florette’s fresh salad range. It is the first time the brand has worked on a multi-platform campaign with Good Food, and is expected to reach 12 million adults.  

The campaign will feature exclusive recipes, serving suggestions, and expert tips on how to make the most of fresh ingredients. From a punchy Kimchi salad bowl to a summery Chimichurri steak salad and a vibrant Super green salad, each recipe spotlights Florette as the hero ingredient or a finishing touch that elevates the dish. 

The campaign will enable Florette to access Immediate’s first-party, cookieless data on its audience, enabling the business to reach a mass premium foodie audience across all Immediate sites. 

Key campaign highlights include: 

• Social-first content: Recipe ideas and top tips are brought to life on Good Food’s social channels, engaging audiences where they’re already looking for cooking inspiration
• Digital display ads: Eye-catching adverts across the Good Food website directing users to the Elevate Your Plate hub for more inspiration 
• Sponsorship of the June subscriber envelopes for Good Food and olive 
• Print features: Florette is showcased in advertorials in Good Food’s print issues through the Summer and appears as the official sponsor of olive magazine’s Barbecue issue
• Competition: Readers can enter to win a luxury outdoor dining bundle

The campaign was developed by Carat and Immediate’s content studio, Imagine, who led the creative strategy, production, and execution.

Sophie Harrison, senior brand manager, Florette, adds: “This Summer, we’re excited to partner with Immediate on a campaign that inspires food enthusiasts to elevate their plates. Their leading food brands, Good Food and olive, mirror Florette’s dedication to culinary inspiration and challenge, and their broad reach among engaged foodies makes them the perfect partner for this campaign.” 

Jemma Holding, senior partnerships manager at Immediate, says: “Millions of people turn to Good Food daily for inspiration on making mealtimes easier and tastier. Florette is the perfect partner to help them do just that. ‘Elevate your plate’ showcases how something as simple as a handful of salad can bring a dish to life with added texture, flavour and a fresh twist.” 

The campaign runs until 31 July.