Grazia partners Pandora for first Facebook community issue
Bauer Media has announced Pandora as the exclusive jewellery sponsor for Grazia’s first ever community issue, produced in conjunction with Facebook.
The multi-platform campaign is focused around the Pandora Rose Collection, aiming to increase consideration amongst the Grazia audience.
Each day throughout the week Pandora will be taking inspiration from Grazia’s #thewaywewear theme to create styling advice and inspiration for key Summer trends.
There will be a daily Facebook Live video created with Pandora by Grazia, tackling different styling themes. Using Pandora fashion bloggers such as Lorna Luxe, Chouquette, Shot from the Street and Anneli Bush, the videos will show viewers how to style Pandora jewellery with a ‘look of the day’. A GIF will also be created for each influencer to showcase their final look
The activity will also include a number of native pieces, which will run across the week that the community issue is being created (13 – 17 June).
Abby Carvosso, Group MD Advertising, Bauer Media said: “The creation of Grazia’s Community Issue with Facebook is a landmark moment for us, as it brings the brand to life for the Grazia community in a range of innovative ways. Pandora wanted to tap into our real USP of combining deep audience insight with best in class editorial instinct – the result is powerful content that speaks to their target audience across the week the issue is being created, as well as in the issue itself.”
A spokesperson from Pandora said: “We wanted to work with a partner who would let us push our creative boundaries, whilst still keeping the heart of our brand. This campaign will allow us to do just that, reaching the valuable Grazia audience across multiple touchpoints during a really exciting week.”
The special program of content will give fans unparalleled access and a seat at the editorial table, all via Grazia’s Facebook page https://www.facebook.com/GraziaUK.
The special edition of Grazia will be on sale on Tuesday 21 June 2016.