The partnership, called FAME*FACTORY, launches on 1 October at Immerse LDN, located at the Excel Waterfront. 

FAME*FACTORY invites visitors to step into the spotlight and live out their celebrity dreams in a high-energy journey through the world of fame. As part of the collaboration, Bauer Media has activated its entertainment brands heat and Smash Hits in a unique guest experience, giving visitors the chance to appear on headline-worthy covers.

Produced by Done + Dusted – the creative force behind global spectacles like The Oscars, The Emmys, and the London Olympics Opening Ceremony – FAME*FACTORY blends red-carpet glamour with behind-the-scenes drama. From stylists and paparazzi to green rooms and gossip, the experience captures the highs and headlines of celebrity life, ensuring every moment is star-studded.

heat will be covering all the glitz and glamour from the FAME*FACTORY red carpet launch night on heatworld.com and its social channel. 

Tammi Townley, Publisher of heat, commented: “We’re thrilled to see heat and Smash Hits brought to life in such a bold and imaginative way. FAME*FACTORY captures the essence of what our brands have always celebrated—fun, fame, and fabulousness. It’s a chance for fans to step into the spotlight and live out their celebrity dreams.”

Adrian Pettett, CEO of D + DX, the immersive theatrical division of Done + Dusted added: “Partnering with Bauer Media has allowed us to bring an authentic layer of pop culture to FAME*FACTORY. The inclusion of heat and Smash Hits adds a nostalgic yet fresh dimension to the experience, making it even more immersive and exciting for visitors.”

Hamish Hamilton, creator of FAME*FACTORY, double BAFTA-winning Director and Co-Founder of Done + Dusted, said: “I’ve been around fame and celebrity my entire professional life. Directing events like The Oscars, The BRITs and MTV’s VMAs has given me a red-carpet view of the crazy world around the famous. So, one day, I decided to create a show that allowed everyone to experience the celebrity lifestyle, and this is it.”

The immersive experience opens to visitors from Saturday 4 October 2025.

Tickets from £26 (fee applies).  To hear more about FAME*FACTORY and to get 20% off all tickets from 4 to 31 October, click here.