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Coca-Cola partners with Time Out

  • Date:

    19 February 2024

Coca-Cola partners with Time Out

Time Out and Coca-Cola have collaborated on a project to celebrate food landmarks.

To launch the campaign Coca-Cola will debut five immersive experiences globally, each inspired by a moment in culture – from Marilyn Monroe’s iconic New York hotdog pit stop to the scenes captured in the Hong Kong film The God of Cookery.

Across Time Out’s multiple digital channels, the locations dubbed Foodmarks are brought to life by editorial and branded content, social media posts, and mailers – all written by Time Out’s global team of local expert journalists. In addition, the campaign taps into Time Out’s Tastemakers – the brand’s influencer network – who will create posts around the Foodmarks which will also be shared via Time Out’s social channels.

Elif Kaypak, Global Brand Marketing Lead, The Coca-Cola Company commented: “[these food landmarks] wield the extraordinary power to transcend borders and tell stories of shared experiences and cultural significance. They are a testament to the universal language of mealtime.

“As we unveil the five global iconic Foodmarks, and hundreds more in neighbourhoods around the world, we celebrate the moments that have shaped culture and connected us through the shared magic of Coca-Cola.”

Stacy Bettman, CEO, Time Out Media added: “We are thrilled to work with Coca-Cola on this global partnership – it makes the most of what we do and represent as a brand: our authentic “best of the city” content, global footprint, experience-hungry audience around the world, engaging channel mix and most of all, our love for cities and food expertise.

“Like Coca-Cola, we believe that shared culinary and cultural experiences create great moments and bring people together – it’s what we do every day across our digital Time Out channels and Time Out Markets.”

Foodmarks are a continuation of Coca-Cola’s 2023 A Recipe for Magic campaign, which celebrates shared meals and the human connections that happen when we gather with others to enjoy food together.

The campaign was developed and executed by WPP Open X, led by Ogilvy.

You can explore over 400 landmarks through a custom interactive map here.