Time Out has launched a new report exploring what makes people ‘feel alive’ and how brands and advertising clients, can play a meaningful role in those moments.

Built on new insight, community-led research and Time Out’s unique connection to cities and their culture, The Joy Revolution is a call to action for advertisers: to create experiences, content and campaigns that prioritise real joy.

It features:
A deep dive into how socialising shapes our brains
Exclusive expert commentary from medical professionals as well as Time Out editors
Real voices: insights and videos from the Time Out Loud community sharing what joy means to them
Case studies in joyful marketing – powerful campaigns that proved meaningful connections drive business results

Dave Calhoun, Global Chief Content Officer said: “When you’re telling stories about something as joyful as going out, it’s impossible not to feel the buzz yourself. At Time Out, our editors live and breathe the cities they cover, curating the very best food, drink, culture, and entertainment to help people share unforgettable experiences. We want our audience to have the most amazing time celebrating and connecting with others, because bringing people together is what we do best. And that brings us joy, too!”

For more information about the report contact: joy@timeout.com