Brands combine to produce bespoke digital and video content with additional special print supplement
Hearst’s ELLE and Esquire UK, have partnered with Audi for a multi-platform campaign that combines both magazines for the first time with a special 16-page flip print supplement, alongside bespoke digital and video content.
The partnership explores and celebrates the relationship between style and sustainability, with editors from ELLE and Esquire UK inviting leading designers to create a conversation that excites, inspires, and prompts action for good. With a strong editorial voice, the campaign champions forward-thinking creatives from the fashion, automotive and bioengineering industries, and their innovative approaches behind the design, manufacturing and consumption processes in their respective fields.
The dedicated print supplement is available in ELLE UK’s May issue, currently on-sale, and in Esquire’s Summer issue, on-sale on 12 May. The conversation is also amplified across the brands’ digital and social channels, with bespoke articles and video content that bring to life Audi’s commitment to sustainability with its e-tron GT electricvehicle.
Tony Moore, Head of Marketing, Audi UK says: “Progressive sustainable design is at the heart of everything we do at Audi and it is integral to our pursuit in shaping the future of premium mobility. Working with ELLE and Esquire, as well as like-minded designers from the fashion industry, in this media-first collaboration shows how important a topic this is and how innovation has no boundaries. This passion for progress is what unites us.”
Jane Wolfson, Chief Commercial Officer, Hearst UK says: “Audi is a brand that makes an unmistakable design statement, giving it a natural synergy with Hearst UK’s highly engaged, style-conscious ELLE and Esquire UK audiences.”
Emma Gilmore, Media Manager, PHD UK, adds: “From the moment we started working on this campaign we wanted to highlight not only Audi’s style credentials, but their ongoing efforts and commitment to sustainability. When the opportunity to partner with Hearst arose, we knew the shared values between the brands complemented each other; with both ELLE and Esquire pioneering the world of sustainable fashion, and Audi leading the way in EV.”
Kellie Galer, Senior Account Manager, DRUM, says: “DRUM and PHD are excited to have developed an innovative campaign in collaboration with Audi and Hearst to bring ELLE & Esquire together for the first time. It is more important than ever we champion brands pushing for positive environmental impact.”
The flip print supplement is available with ELLE UK’s May issue, on-sale now, and Esquire’s Summer issue on-sale from 12th May. The digital campaign is now live on ELLE.com/UK and on Esquire.com/UK to coincide with the issue’s on-sale date.
Partnership planning and buying was through PHD and DRUM