Victoria Chappell, Senior Director – Core Marketing, Future plc

Q1: It’s been a busy year, what have been some of the highlights from your business in 2024?

We started the year looking at how to drive greater value for our advertising partners and expanded our ad effectiveness suite. Demand for this research increased 120% YoY, providing deeper insight and proof of the ROI and effectiveness of Future’s high-quality media and passionate audiences. 

In the summer, we launched Future Creative, our full-service branded content studio that taps into our in-house creative expertise and editorial know-how. It’s been a real highlight to see how Future provides advertisers with an unmatched ability to develop brand content that resonates more deeply and authentically with passionate and highly engaged audiences. 

Q2: What are some of the standout commercial partnerships from this year?

As we’ve seen an increase in our large-scale branded content partnerships there are so many phenomenal standouts this year that it’s hard to choose! One example that shows the level of detail the team will go to with clients is our Wallpaper* team’s partnership with Rolex, this included publishing the first official book on the history of the Oyster Perpetual Submariner watch, which was a beautiful piece of design in itself. 

Right now, we are running a pop-up with Habitat and DRUM in partnership with Livingetc, Ideal Home, and Who What Wear that celebrates great British design and it’s been a fabulous example of the power of our editorial expertise and how we create moments for human connection around cultural events. 

Q3: What are your top priorities for 2025?

We are always working on innovations in our advertising solutions and focus is on new shoppable formats from livestream video to use of AI chatbots. Brands can reach valuable high-intent consumers and leverage the power of Future’s vast portfolio of market-leading brands across tech, gaming, fashion, homes, and more.  

Q4: What are you most looking forward to over the festive break? 

Aside from spending time with friends and family, I always look forward to seeing how Future’s print magazines take centre stage at this time of year.

From the 1.7 million copies of TV Times, What’s On TV, and TV & Satellite magazines sold over the festive period, to distributing the biggest Country Life issue in the magazine’s 128-year history, it’s great to see the enduring power of print and how magazines form part of our traditions at this time of year.