Rob Biagioni, Managing Director – UK, Time Out Group

Q1: It’s been a busy year, what have been some of the highlights from your business in 2024? 

Time Out continues to be trusted and relevant as we inspire millions of people every month (our global monthly brand reach increased to 150m) to experience the best of the city – we do this through digital content on over 300 cities in 59 countries and in real life in our now ten Time Out Markets.

In the UK, we’ve delivered great bespoke multi-channel campaigns across a diverse range of client categories – these campaigns cover both our digital channels as well as live events. Looking beyond the UK, we’ve won a global campaign with Coca-Cola.

We have also expanded our footprint with the launch of four new Time Out Markets, in Cape Town, Porto, Barcelona, and most recently in Bahrain at the start of December – this means increased synergies between media and market which is unique in the industry.

Our global media presence also continues to grow, and I’m fresh from presenting our strategy to our new South Africa franchise partners which we have just announced.

Q2: What are some of the standout commercial partnerships from this year?

What a year it’s been! We’ve had the pleasure of working with incredible client partners – both new and returning – and seeing our relationships grow stronger than ever. I’d like to give a special shoutout to Uber Eats and P&O cruises, two brands we absolutely love collaborating with as we delivered multiple campaigns for them.

Our work with TUI also stands out – from painting to paddleboarding as live event elements of wider digital campaigns, we made sure every moment was packed with creativity and fun.

Speaking of fun… did you catch our Paddington special print edition of Time Out? We distributed 50,000 copies across Central London, featuring none other than Paddington himself as guest editor and cover star.

If I had to pick a highlight, it’s got to be ‘Big Dish Energy’ with Uber Eats – a comprehensive campaign spanning our digital channels, video, and live events. These are always sell-out events with great feedback from the audience, and it perfectly captures the magic of what we do. 

Q3: What are your top priorities for 2025?

I’m excited for 2025, in fact I can’t wait! We’re continuing to develop our technology, leveraging AI so we can focus on what we do best – creating and curating even more engaging content and extending our audience reach.

Our video production has been going from strength to strength, and with next year’s strategy, we’ve taken it up a notch to help us to continue to grow our reach and engagement. What’s got me most excited? Our plans we have with our partners. 

Q4: What are you most looking forward to over the festive break? 

I’m looking forward to hitting pause and enjoying a well-deserved rest! Coming from a big family and with two teenagers of my own, the festive season is all about quality downtime, good food (maybe a little too much of it), and soaking up the holiday spirit with loved ones.