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Hearst UK announces launch of ELLE COLLECTIVE membership

  • Date:

    06 October 2023

Hearst UK announces launch of ELLE COLLECTIVE membership

ELLE COLLECTIVE is a new fashion and beauty membership programme from the team behind ELLE UK. Members will receive access to exclusive fashion and beauty content, inspiring advice from industry experts, and curated offers and experiences.

Members are invited to experience the world through the lens of an ELLE editor, and will have the opportunity to join a community of fellow fashion, beauty, and culture enthusiasts, plus access to exclusive virtual and in-person events with the opportunity to meet prominent designers, stylists, make-up artists, authors, and the ELLE editorial team.

Kenya Hunt, Editor-in-Chief of ELLE UK, said: “We look forward to deepening our connections with our ever-growing and engaged audience. The ELLE team and I have always thought of our world of contributors and readers as a community in which we all learn from each other — rather than the old model of editors speaking to readers from “on high.” ELLE COLLECTIVE feels like a natural next step in our evolution.”

Katie Vanneck-Smith, CEO, Hearst UK, added: “At Hearst UK, we’re always looking for ways to bring our brands to life in new and exciting ways. ELLE COLLECTIVE will allow us to create stronger, deeper, and even more valuable relationships with both new and existing customers, whilst creating new opportunities for our partners.”

Membership costs £149 a year and includes the new ELLE App, an annual print magazine subscription, bonus member-only content, a weekly newsletter, and exclusive offers and events. To celebrate, founding members can join for £125, which will include the 2023 ELLE Beauty Advent Calendar (value £575) for any sign-ups between 5th October and 27th November 2023 (while stocks last).