Agency: Ptarmigan Media Country: United Kingdom Source: Money Week Date: 19 May 2014 Great WorkAds Aberdeen Standard Aberdeen Standards Investments “strives to go deeper” with trust and share plans with diving imagery in MoneyWeek
Great WorkAds Aberdeen Standard Aberdeen Standards Investments “strives to go deeper” with trust and share plans with diving imagery in MoneyWeek
ResearchQuick Facts Magazines boost campaign PROI for finance brands Finance brands that use magazines in their campaigns can experience a 32% uplift in campaign PROI
ResearchQuick Facts Optimal spend boosts campaign PROI for finance brands If finance brands allocate the optimal level of budget to magazines (5%), campaign PROI is boosted further