Magnetic Sessions at The PPA Festival

Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards. 

He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research. 

Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as WARC, The Drum, Campaign, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.

Morag spent more than 20 years in ad agencies as a TV Buyer, Planner and Account Director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence. She was appointed to the newly created role of UK CEO in 2012 and was made CEO of the Global Market Intelligence Practice in 2015 when she was also appointed to the plc board. Morag is a fellow of the IPA.

Mike is dedicated to making good ideas happen. He inspires people to be more ambitious in terms of thinking as he firmly believes that creativity is effectiveness. Mike has also introduced a new planning approach at PHD, called rhythms planning, and is a member of the Cannes Chimera, a ‘super agency’ of creative talent made up of winners of the Cannes Lions Grand Prix. He was named the UK’s top media planner in the 2017, 2018 & 2019 Campaign Annual and won Campaign’s Media Planner of the Year Award in March 2019 & March 2020.

@MrLoFlo

Ffion joined MediaCom in 2004 having graduated with an MSc Economics from University College London and previously a BSc Economics graduate of the University of Leicester. Ffion has worked across an impressive range of sectors in her time including financial services, pharmaceutical, FMCG, retail, charities, technology and gaming. She has previously run a number of very large analytics projects, managing a large team of analysts, co-ordinating cross agency teams, and dealing day to day with senior client stake holders.

Having spent 9 years at MediaCom London, she transferred to MediaCom North Group in 2013 to set up the analytical offering and now oversees projects across Manchester, Leeds and Birmingham. Ffion oversees projects covering the full suite of marketing effectiveness disciplines from tech, data science, statistical modelling (including MMM, Digital Attribution and conjoint) and consumer behavioral understanding through brand tracking and creative testing. 

Douglas is a leading expert on print and digital publishing. He analyses supplier strategies and forecasts consumption, revenue and advertising. He is a former director of Fish4, the online advertising portal, and was Director of Sales Development and market insights at the HMV Group. Douglas holds a degree from Stirling University.

@DouglasMcCabe

Sue Todd launched Magnetic, the marketing agency for magazine media, in March 2015, to help customers get the very best return from their advertising spend with magazine media. Working with the UK’s largest consumer publishers, Sue and the Magnetic team have a remit to champion the power and vitality of magazine media in all its forms to the marketing and advertising community.

Sue began her career at EMAP in the research team, working through the ranks to become Marketing and People & Culture Director. From there she spent two years as Marketing Director at CBS Outdoor (now Global), before running specialist brand and culture consultancy Wonder for seven years, where her clients included Channel 4, Harrods, MEC, Primesight and Grey.

She is a non-exec Director on the board of The Big Issue and in her spare time enjoys the theatre, podcasts, singing and cycling.

@SueTodd2
@magneticmedia

Amanda Wigginton leads the Customer Strategy team at Time Inc. UK, a fusion of three specialist departments: research, data and analytics, to form one central unit. Amanda works with all areas of Time Inc. UK including content development, advertising and marketing to put the customer central to strategy and revenue generation.  Amanda has held a number of different roles in her time at Time Inc. (UK) including overseeing the development and implementation of the new product development research process, leading the centralisation of the research and insight team across the business, and developing a number of award winning research initiatives including The Origin Lounge, GenerationYNot! and Live the Passion!  Amanda sits on a number of industry committees including representing the PPA on the PAMCO Technical Committee.  

Dominic has over a quarter of a century of experience as a business journalist and editor for leading international B2B publishers. Before becoming Editorial Director of Haymarket Business Media in 1998, he was Editor of Campaign.

He wrote a column on advertising and media for the Daily Telegraph for 10 years and these days writes a weekly ‘Mills on Monday’ column for Mediatel.

Nicky Holt is well established in the media world, having worked across print, digital and events in senior marketing, publishing and commercial roles for some of the world’s biggest media businesses. As Managing Director, Commercial for Bauer Media UK Publishing, she leads the Specialist and Lifestyle teams which work directly with clients and agencies, helping to create maximum impact and results for commercial customers across Bauer’s portfolio. Recent projects include leading product development teams to deliver the roll out of Bauer Illuminate; supporting Project Rainbow, a suite of measurable digital solutions for SMEs; and championing Bauer Autoventure, working on creative solutions and partnerships for automotive clients.

Nicky is an NLP coach, using her skills to support her teams, and mentors a group of female entrepreneurs, helping them to shape their businesses to reach potential. She is an advocate for all things Mental Health and was instrumental in the launch of Thrive, Bauer’s Wellness programme in 2018. She also chairs the Belonging at Bauer ‘Enable’ team, supporting inclusion for all.

An insight practitioner with sixteen years’ experience spanning start-ups to big agencies, Anna started out as a research executive at Carat before moving onto Rise Communications and then MediaCom.

She now fronts the insight narrative for Magnetic and prides herself on telling compelling stories with all sorts of research, data and evidence. Anna believes insight starts with curiosity but really delivers when it is successfully applied and observation matches up with opportunity.

@annasampson7