The winners of the Spotlight Awards 2018
The Spotlight Awards 2018 took place on Thursday, June 14 at The Vinyl Factory in Soho. The Awards reception celebrated the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that ran in magazine brands in the last 12 months. Scroll down to see the winning campaigns and shortlists. View the pictures from the evening and if you grabbed a prop and struck a pose in front of our magic mirror you can find your snap below.
EVENT GALLERY
WINNERS OF THE SPOTLIGHT AWARDS 2018 ARE…
BEST BRANDED CONTENT
WINNER:
Smart Energy GB – The Power of 10p, PhD
SHORTLIST:
- Nissan Juke Envy – Nissan x Stylist Partnership, MGOMD
- Now TV – Now TV, MediaCom
- Very – Fashion Freestyle, Vizeum
NEW MAGAZINE ADVERTISER OF THE YEAR
WINNER:
Pearl Drops – LOOK.LAUGH.LIVE, Wavemaker
SHORTLIST:
- GlamGlow – Start the Night Right, MGOMD
- Rowse Honey – The Three Bears, UM
BEST USE OF PRINT
WINNER:
Paramount Pictures – Downsizing, Wavemaker
SHORTLIST:
- Camelot – Laing’s Lucky Streak, The Story Lab
- Pearl Drops – Love.Laugh.Live, Wavemaker
- Smart Energy GB – Switching on an offline audience, PHD
BEST USE OF DIGITAL
WINNER:
Sleek Make UP – My Face. My Rules., MediaCom
SHORTLIST:
- Birds Eye – Petit Pois (direct)
- Glamglow – Start the Night Right, MGOMD
- FSCS – Help Your Future Self, Aegis Leeds
- Renault Vans – Renault Pro+, Powering Your Business, MGOMD
BEST MULTI-PLATFORM CAMPAIGN
WINNER :
Camelot – Laing’s Lucky Streak, The Story Lab
HIGHLY COMMENDED:
Clinique – Clinique X Women’s Health: Moisture Surge, MGOMD
SHORTLIST:
- A&E Networks – Britain’s Next Top Model, Havas
- Danone – Oykos Island Escape, Wavemaker
- Nissan – Juke Envy, MGOMD
- Paramount Pictures – Downsizing, Wavemaker
BEST USE OF LIVE
WINNER:
LG Signature – ‘The Art of Essence’ at Esquire Townhouse (direct)
HIGHLY COMMENDED:
Neutrogena – Future Shapers, UM
SHORTLIST:
- VO5 – NME Awards, Mindshare
CLIENT OF THE YEAR
Smart Energy is a worthy winner of client of the year. Like many advertisers they recognise the value that magazine brands offer in terms of the strong connections to consumers through their passion points. Their campaign worked really hard to capitalise on these, engaging consumers whilst also delivering a benefit back to the brand.
These awards are run in partnership with Campaign and the winning entries will be showcased in the July issue of the magazine.
Our expert panel of judges – Campaign’s Claire Beale, Shop Direct’s Andrew Roscoe; Mike Florence of PHD; Steve Goodman of Group M; Ogilvy&Mather’s Lotte Jeffs; and Mullen Lowe’s Dino Myers-Lamptey (seen here with Magnetic CEO Sue Todd)
Speakers
Dino Myers-Lamptey
Founder
The Barber Shop
Dino Myers-Lamptey
Founder
The Barber Shop
Dino Myers-Lamptey is the Founder of The Barber Shop, a strategy-led creative company that aims to solve the biggest business problems through data, distribution and disruptive ideas. They work with businesses that are driven by a purpose and which strive to enrich culture through the pleasure that they bring. Their clients include Karma Cola, The Athletic, Tobefrank and Parkinson’s UK. Dino is also a board member of the UK Effies and a NED for the Brixton Finishing School. In 2019 Dino was recognised as a Top 10 Media Planner by Campaign. Dino is also a founding member of MEFA (Media For All), and has recently founded Diverse Speakers.
@thedinosaw
Claire Beale
Salonniere
The Creative Salon
Claire Beale
Salonniere
The Creative Salon
Mike Florence
Chief Strategy Officer
PHD Media
Mike Florence
Chief Strategy Officer
PHD Media
Mike is dedicated to making good ideas happen. He inspires people to be more ambitious in terms of thinking as he firmly believes that creativity is effectiveness. Mike has also introduced a new planning approach at PHD, called rhythms planning, and is a member of the Cannes Chimera, a ‘super agency’ of creative talent made up of winners of the Cannes Lions Grand Prix. He was named the UK’s top media planner in the 2017, 2018 & 2019 Campaign Annual and won Campaign’s Media Planner of the Year Award in March 2019 & March 2020.
@MrLoFlo
Lotte Jeffs
Creative Director
Ogilvy & Mather
Lotte Jeffs
Creative Director
Ogilvy & Mather
Lotte Jeffs is a Creative Director at Ogilvy & Mather. Prior to this she was the Acting Editor-in-Chief and Deputy Editor at ELLE. In 2016 Lotte won the PPA Writer of the Year Award and continues to write freelance for the national press.
@LotteJeffs
Steve Goodman
Managing Director, Print Trading
Group M
Steve Goodman
Managing Director, Print Trading
Group M
Steve Goodman is Managing Director of Print Trading at GroupM, initially started work at The Media Buisness and latterly MediaCom following a merger.
He is responsible for managing press buying services across all of the WPP Media Agencies, including MediaCom, Mindshare, Wavemaker and Essence. He has been trading in the print market for over 35 years and has experience in media planning and buying but now increasingly in the field of digital editions and web sites of magazines and newspapers.
He is also experienced in account management. In 2007 he was elected as the sole representative of the IPA on the new National Readership Survey board, and served on that board for 3 years. He is on the board of the ABC (Audit Bureau of Circulations). Steve chairs the IPA board of Agency Press directors, and in 2009 was elected a Fellow of the IPA.
Campaign magazine has listed Steve as one of the Top Ten media negotiators in the UK.
Andrew Roscoe
Head of Brand & PR
Very.co.uk and Very Exclusive
Andrew Roscoe
Head of Brand & PR
Very.co.uk and Very Exclusive
Andrew Roscoe is Head of Brand & PR for Very.co.uk and Very Exclusive which are part of the Shop Direct Group. In the last 5 years, Andrew has lead the re-staging of the Very brand which has fuelled its growth, position in the market and continued commercial success. Andrew was also Head of Brand for Littlewoods and a number of other titles in the Shop Direct group.
