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The winners of the Spotlight Awards 2018

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The Spotlight Awards 2018 took place on Thursday June 14 at The Vinyl Factory in Soho. The Awards reception celebrated the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that ran in magazine brands in the last 12 months. Scroll down to see the winning campaigns and shortlists.

View the pictures from the evening and if you grabbed a a prop and struck a pose in front of our magic mirror you can find your snap here 

WINNERS OF THE SPOTLIGHT AWARDS 2018 ARE...

BEST BRANDED CONTENT

WINNER:
Smart Energy GB
 – The Power of 10p, PHD


SHORTLIST:


 

NEW MAGAZINE ADVERTISER OF THE YEAR

WINNER:
Pearl Drops
 – LOOK.LAUGH.LIVE, Wavemaker

 

SHORTLIST:




BEST USE OF PRINT

WINNER:
Paramount Pictures
– Downsizing, Wavemaker


SHORTLIST:

  • Camelot – Laing’s Lucky Streak, The Story Lab
  • Pearl Drops - Love.Laugh.Live, Wavemaker
  • Smart Energy GB – Switching on an offline audience, PHD


 

BEST USE OF DIGITAL

WINNER:
Sleek Make UP
 – My Face. My Rules., MediaCom

SHORTLIST:

  • Birds Eye –  Petit Pois (direct)
  • Glamglow - Start the Night Right, MGOMD
  • FSCS – Help Your Future Self, Aegis Leeds
  • Renault Vans – Renault Pro+, Powering Your Business, MGOMD



BEST MULTI-PLATFORM CAMPAIGN

WINNER :
Camelot 
– Laing’s Lucky Streak, The Story Lab

    HIGHLY COMMENDED:
    Clinique
     - Clinique X Women's Health: Moisture Surge, MGOMD

    SHORTLIST:

    • A&E Networks – Britain’s Next Top Model, Havas
    • Danone – Oykos Island Escape, Wavemaker
    • Nissan – Juke Envy, MGOMD
    • Paramount Pictures – Downsizing, Wavemaker

    BEST USE OF LIVE

    WINNER:
    LG
     Signature - 'The Art of Essence' at Esquire Townhouse (direct)


    HIGHLY COMMENDED:
    Neutrogena - Future Shapers, UM

    SHORTLIST:

    • VO5 - NME Awards, Mindshare


    CLIENT OF THE YEAR

    Client of the year


    Smart Energy is a worthy winner of client of the year. Like many advertisers they recognise the value that magazine brands offer in terms of the strong connections to consumers through their passion points. Their campaign worked really hard to capitalise on these, engaging consumers whilst also delivering a benefit back to the brand.




    These awards are run in partnership with Campaign and the winning entries will be showcased in the July issue of the magazine.

    Our Spotlight 2018 judges


    Our expert panel of judges - Campaign's Claire Beale, Shop Direct's Andrew Roscoe; Mike Florence of PHD; Steve Goodman of Group M; Ogilvy&Mather's Lotte Jeffs; and Mullen Lowe's Dino Myers-Lamptey (seen here with Magnetic CEO Sue Todd) 

    Speakers

    Dino Myers-Lamptey

    MullenLowe

    View biography

    Claire Beale

    Campaign

    View biography

    Mike Florence

    PHD Media

    View biography

    Lotte Jeffs

    Ogilvy & Mather

    View biography

    Steve Goodman

    Group M

    View biography

    Andrew Roscoe

    Very.co.uk and Very Exclusive

    View biography