The Spotlight Awards 2018 took place on Thursday, June 14 at The Vinyl Factory in Soho. The Awards reception celebrated the very best advertising campaigns in magazine media; showing the most effective ideas, insight and diversity of work that ran in magazine brands in the last 12 months. Scroll down to see the winning campaigns and shortlists. View the pictures from the evening and if you grabbed a prop and struck a pose in front of our magic mirror you can find your snap below.
WINNERS OF THE SPOTLIGHT AWARDS 2018 ARE…
BEST BRANDED CONTENT
WINNER:
Smart Energy GB – The Power of 10p, PhD
SHORTLIST:
- Nissan Juke Envy – Nissan x Stylist Partnership, MGOMD
- Now TV – Now TV, MediaCom
- Very – Fashion Freestyle, Vizeum
NEW MAGAZINE ADVERTISER OF THE YEAR
WINNER:
Pearl Drops – LOOK.LAUGH.LIVE, Wavemaker
SHORTLIST:
- GlamGlow – Start the Night Right, MGOMD
- Rowse Honey – The Three Bears, UM
BEST USE OF PRINT
WINNER:
Paramount Pictures – Downsizing, Wavemaker
SHORTLIST:
- Camelot – Laing’s Lucky Streak, The Story Lab
- Pearl Drops – Love.Laugh.Live, Wavemaker
- Smart Energy GB – Switching on an offline audience, PHD
BEST USE OF DIGITAL
WINNER:
Sleek Make UP – My Face. My Rules., MediaCom
SHORTLIST:
- Birds Eye – Petit Pois (direct)
- Glamglow – Start the Night Right, MGOMD
- FSCS – Help Your Future Self, Aegis Leeds
- Renault Vans – Renault Pro+, Powering Your Business, MGOMD
BEST MULTI-PLATFORM CAMPAIGN
WINNER :
Camelot – Laing’s Lucky Streak, The Story Lab
HIGHLY COMMENDED:
Clinique – Clinique X Women’s Health: Moisture Surge, MGOMD
SHORTLIST:
- A&E Networks – Britain’s Next Top Model, Havas
- Danone – Oykos Island Escape, Wavemaker
- Nissan – Juke Envy, MGOMD
- Paramount Pictures – Downsizing, Wavemaker
BEST USE OF LIVE
WINNER:
LG Signature – ‘The Art of Essence’ at Esquire Townhouse (direct)
HIGHLY COMMENDED:
Neutrogena – Future Shapers, UM
SHORTLIST:
- VO5 – NME Awards, Mindshare
CLIENT OF THE YEAR
Smart Energy is a worthy winner of client of the year. Like many advertisers they recognise the value that magazine brands offer in terms of the strong connections to consumers through their passion points. Their campaign worked really hard to capitalise on these, engaging consumers whilst also delivering a benefit back to the brand.
These awards are run in partnership with Campaign and the winning entries will be showcased in the July issue of the magazine.
Our expert panel of judges – Campaign’s Claire Beale, Shop Direct’s Andrew Roscoe; Mike Florence of PHD; Steve Goodman of Group M; Ogilvy&Mather’s Lotte Jeffs; and Mullen Lowe’s Dino Myers-Lamptey (seen here with Magnetic CEO Sue Todd)