Sajeeda Merali on Duopoly, diversity and surviving the downturn

Sajeeda Merali

Original article by Dominic Ponsford featured on Press Gazette Press Gazette spoke to PPA chief executive Sajeeda Merali about how the trade body defines itself and what its reason for being is in 2022. How do you define and bind together an industry as diverse as content publishing? For the PPA, when it launched as the Periodical […]

Hearst UK Launches New Experiences Division – HearstX

HearstX feature

Hearst UK has relaunched its existing events business as HearstX. HearstX will create experiences for both the physical and the digital worlds, leveraging emerging technology including VR and AR, as well as repurposing the business’ flagship brand events into bespoke, curated experiences. Events such as Harper’s Bazaar Women of the Year Awards and Country Living […]

Magnet

Summer is within touching distance and we’re loving this ‘Perfect Pastel Collection’ from Magnet. Consumers turn to magazine media for their house makeover inspo so let some joy into your kitchen.

Advertising Week Europe: Magazine sessions

With Advertising Week taking place from May 16, we thought we would save you some time and summarise all of the magazine sessions in one place. If you’re at Ad Week, don’t miss out on these talks. Tuesday May 17 10.10am / The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds […]

Samsung: Freestyle Projector

Seriously stylish tech targets the audience of Stylist and Women’s Health. Some of us wouldn’t know how to link it up to our devices but we want one anyway.

Audi

A stylish car deserves a stylish backdrop. This feature in Elle Decoration, showcases the Audi’s sleek and stunning design to an audience who are very au fait with premium products.

Dior

Stunning double page spreads for Dior has us lusting for their Micro Lady Summer 22 bag. Bold eye-catching colour pops from the pages of this latest magazine campaign.

Flexform

If like us, you mow the lawn in a ballgown then these sofas are for you. Fashinable Italian furniture brand Flexform chooses a range of equally stylish homes titles to showcase its eye-catching creative.

Alliance Trust

Nicely tailored ad for their green-fingered audience. Alliance Trust looks to BBC Gardeners’ World, BBC Wildlife and BBC Countryfile with its message “spending more time on the things you love”. And frankly who doesn’t prefer lying in a wheelbarrow to actually doing the weeding.

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