Advertising Week Europe: Magazine sessions
With Advertising Week taking place from May 16, we thought we would save you some time and summarise all of the magazine sessions in one place. If you’re at Ad Week, don’t miss out on these talks.
Tuesday May 17
10.10am / The New Age of Experience: New Technologies, The Metaverse and Shaping Virtual Worlds / Stage 2: The Innovation Stage
Mark McCafferty, Exec Creative Director Hearst; Claire Hodgson, Editor-in-chief, Cosmopolitan; Sallyann Houghton, Epic Games; Maria Bain, iCrossing and Martina Lacey, iCrossing
New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality and immersive digital experiences. As this new world takes shape, how are women engaging with and creating AR and VR? How can brands use these new platforms to better connect with audiences through experience?
Join Cosmopolitan UK Editor-in-Chief, Claire Hodgson, Hearst UK Executive Creative Director, Mark McCafferty and Epic Games’ Sallyann Houghton for a conversation about the next steps in experiential storytelling and how the metaverse – a place where the digital and physical converge – is opening up new opportunities for creativity and audience connection, particularly with young women.
12.10pm / The Future of Publishing / Stage 2: The Innovation Factory Stage
Interview with Chris Duncan, CEO Publishing, Bauer
In line with new technology and changing consumer habits, the publishing industry continues to innovate – introducing exciting platforms, tools and services for its readers and advertisers. Join a conversation with Advertising Week Europe and Bauer Media Publishing
Wednesday May 18
14.10pm / Filling in the missing middle / Stage 4: The Creative Showcase Stage
Lucie Cave, Chief Content Officer, Bauer; Lauren Holleyoake, Publisher Grazia and Alex Baker, presenter, Absolute radio & Kerrang TV
Lucie, Alex and Lauren look at how and why magazine media and radio connect so well with listeners and readers, and share new insight from the latest Bauer research into ad effectiveness.
Thursday May 19
16.00pm / Stage 7: Amazon Ads Studio
Interview with Julian Lloyd Evans, Chief Revenue Officer, Immediate Media Julian has spent his career working for media brands. Joining Immediate Media imminently as chief revenue officer, he will drop in to the AW Europe studio at the end of day three of Advertising Week to sum up the experience and learnings from the event.