THE NEW MARKETING AGENCY FOR MAGAZINE MEDIA IN THE UK

In cluttered markets individuals gravitate

to brands that they identify with most.

Those that are relevant and vital to

their sense of place, belonging and community.

Magazine brands are magnets for self

defining interest groups.

They offer skillfully crafted,

original, trusted content which

influences opinions and behaviour.

LET US SHOW YOU HOW

Rules of Attraction Study 2015

The Rules of Attraction study took place over two years with over 15,000 magazine media consumers.

Our study included mobile diaries, online surveys, in-depth video, and face-to-face interviews, which highlighted the 28% increase in digital interactions with magazine media year-on-year.

The research was conducted by Crowd DNA. For a full debrief of the findings please contact the Magnetic team.

CONTACT US

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  • Immersion

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    Readers immerse themselves more in magazine media, creating valuable moments of escapism.

    “For advertisers, the most extraordinary thing about the magazine environment is that not only is there a relevant audience in place, but there is an audience fully-engaged, engaged in a way that almost no other media can achieve.”

    “We all know that when we pick up a magazine, that we actually spend real time consuming it and we’re truly immersed in it. We tend to be quite focused on it. We’re not simultaneously doing half a dozen other things.”

    — Douglas McCabe, CEO, Enders Analysis

  • Inspiration

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    Readers take the greatest inspiration from magazine media.

    “Magazines offer content that is second to none. There isn’t any other format that actually gets people more inspired.”

    — Verra Buimlija, Chief Strategy Officer, MEC

  • Belonging

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    Readers identify with magazine brands, creating a sense of belonging and feelings of loyalty and trust.

    “A sense of community arises because the magazine is about something and that content is extraordinarily important in creating a connection between people... digital really allows that community to be opened up and shared in a way that print could only dream of.”

    — Douglas McCabe, CEO, Enders Analysis

  • Stature

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    Magazine brands deliver high quality, relevant content in a trusted environment, giving them unparalled stature.

    “What’s interesting about magazines is that they know more about content than anybody. They’ve been doing it for decades.”

    — Clare Peters, Planning Director, MGOMD

    “What magazines are absolutely brilliant at is creating an atmosphere for consumers. First of all they create a space of real relevance for consumers. Beyond that they provide the highest quality content for them. The combination of that is incredibly powerful.”

    — Douglas McCabe, CEO, Enders Analysis

  • Growth

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    Magazine media is reaching more people via more platforms

    “What an exciting time for the magazine industry. It’s moving from quite a static medium to something more dynamic.”

    “We’re not seeing magazines in silos any more. The fact you can bake in social... additional content that can sit alongside the paper format is hugely exciting for clients.”

    — Verra Buimlija, Chief Strategy Officer, MEC

  • Influence

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    The influence of magazine media is growing.

    “We know that magazine brands have a huge influence on the way people think and on the purchasing decisions they make.”

    — Clare Peters, Planning Director, MGOMD

    “We know they are a trusted source of information so that helps to get our (client’s) brands in a trusted environment and that’s a good thing.”

    — Jane Wolfson, Head of Commercial Strategy, Initiative

    “The big thing about magazines is that people trust magazines. You can’t say that about all media channels.”

    — Dom Williams, Chief Trading Officer, Amplifi

EXPLORE THE OTHER RULES OF ATTRACTION