Department for Education: Get into Teaching
The Department for Education partners with Hearst utilising their ‘Real Influencer Network’ to get people into the teaching profession
dontdrivesleepy
Social campaign devised for ThaiHealth showing the dangers of being sleepy and driving using three different executions. The sleepy eyelid with a car painted on it indicates that as it droops closed it will effectively crash into the lower eyelid
DBIS rely on Immediate Media to encourage the conversation about Shared Parental Leave
The Department for Business, Energy and Industrial Strategy partnered with magazines to raise awareness about shared parental leave
Smart Energy: Save your energy/Enough on my plate magazine case study
Weekly magazines provided Smart Energy GB with a vehicle to reach their target audience
The Army – Recruiting Female Troops Campaign
Discover how the Army used magazine media to boost the number of female recruits.
Unicef
Appealing ad for donations to Unicef for vaccines to save children’s lives
Your life can turn in a second
Creative use of materials and design to crate impact for an important message
Look Good Feel Better
Registered cancer support charity – Look Good Feel Better – focussed on the physical and emotional wellbeing of people undergoing cancer treatment used Cosmopolitan to link its social message #WarPaintForLife
NSPCC
The double face-emoji image for #Kids_IRL campaign offers kids the NSPCC childline chat service support as a safe space where they don’t need to filter themselves
Greenpeace
Nice use of consecutive pages by Greenpeace next to a health article on smoking in Elle. The 3-pager uses a shorter first page so that a complete tree is shown on the first single page, and then as you turn to the DPS you are faced with one blank page and a single tree stump remaining from the original tree.