Accelerate: How magazine brands influence motor purchasing
The Accelerate study looks at the role of magazine brands in today’s automotive customer journey
Home Truths
A study reappraising the role of magazine brands in the home interiors and technology path to purchase
Häagen-Dazs announced as headline sponsor of Time Out Movies on the River
Movies on the River is a new cinema experience where guests can enjoy a sunset cruise along the Thames – passing by iconic London landmarks whilst enjoying their favourite Häagen-Dazs flavours, before watching a classic film on a big screen.
BMW partners with GQ for GQ Heroes event in July
Speakers confirmed for the luxury summit include Chris Hemsworth, Jennifer Coolidge, Bryan Cranston, Will Poulter, Bella Ramsay, Yasmin Finney, Raye and Munroe Bergdorf.
P&O Cruises partners with RadioTimes.com for digital takeover
Cruise ship brand takes over all of Immediate’s digital inventory on 16th March. Immediate Media Co announces its largest ever one day commercial partnership, with P&O Cruises for the launch of its new ship, Arvia. The digital takeover will drive traffic to a dedicated page on RadioTimes.com where a live appointment-to-view YouTube event will take […]
Industry leaders support mass participation of All In Census
The All In Census – the UK advertising industry’s largest inclusion survey, which aims to build a workplace where everyone feels they belong, returns on 15 March. Every individual working in the UK’s advertising and marketing services industry is encouraged to stop the clock, take 15 minutes and Have Your Say. All responses are anonymous, […]
UK Young Lions winners develop campaign to promote All In Census
New work features stories of micro-aggressions to help raise awareness of workplace discrimination The All In Census 2023 – the UK advertising industry’s largest inclusion survey, which aims to build a workplace where everyone feels they belong, returns on 15 March. To encourage participation, Havas Lynx Group has launched a new campaign, which has been […]
Magnetic Spotlight Award winners 2022 announced
the7stars wins Agency of the YearAudi wins Client of the YearNicorette takes the Grand Prix Advertisers, agencies, and publishers gathered in London for the annual Magnetic Spotlight Awards, where the industry celebrated the most effective campaigns that have run in partnership with magazine brands over the last 18 months. The awards recognised winners across all […]
Magnetic Spotlight Awards 2022 Shortlist revealed
Magnetic is pleased to announce the shortlist for this year’s Spotlight Awards. The Spotlight Awards recognise and reward agencies and clients for good work and smart thinking, showcasing the most effective campaigns that have run in partnership with magazine brands. The entries were judged by Robert Bridge, Chief Customer Officer, Cinch; Jan Gooding, chair PAMCo, […]
Putting Attention into Context
Using Lumen’s eye tracking methodology, we measured ‘eyes on’ attention to advertising on magazine websites
Attention and the brain
Study collating neuroscientific evidence of the value of quality editorial environments
Pay Attention!
Award winning study looking at why attention matters and the role magazines play in the modern marketing mix