UK Young Lions winners develop campaign to promote All In Census
New work features stories of micro-aggressions to help raise awareness of workplace discrimination
The All In Census 2023 – the UK advertising industry’s largest inclusion survey, which aims to build a workplace where everyone feels they belong, returns on 15 March.
To encourage participation, Havas Lynx Group has launched a new campaign, which has been developed further by James Danson, Art Director, Havas Lynx Group and Glenn Scholefield, Copywriter, TBWA\MCR since their Young Lion’s win. The creative depicts a hard-hitting work schedule featuring instances which highlight common discriminatory behaviour in the workplace.
Sharon Lloyd Barnes, Commercial Director and Inclusion Lead, Advertising Association said: “This powerful campaign created by James and Glenn, gives real, uncomfortable insights into the lived experience of some of our industry colleagues right now. It brilliantly brings some of the All In findings to life in an emotive way and highlights the critical need for everyone working in advertising and marketing to fill in the All In Census on March 15. We hope it helps encourage the broadest participation possible to help continue to build a workplace where everyone feels they belong.”
James Danson, Art Director, Havas Lynx Group added: “Since winning the UK Young Lions competition in 2022, the campaign has received an overwhelming response from people who can relate to the existing narratives. Being able to refine and expand upon the creative in collaboration with our ED&I group has been an enriching experience, resulting in work that is broadly relatable and authentic. Seeing the campaign take on a life of its own, being used to officially promote the census is hugely rewarding and will hopefully play a part in improving the inclusivity of our industry, making it a place where all who work within it feel they belong.”
Spare 15 minutes on 15 March to respond to the All In Census 2023 – the UK advertising industry’s largest inclusion survey. Learn more here.