P&O Cruises partners with RadioTimes.com for digital takeover
Cruise ship brand takes over all of Immediate’s digital inventory on 16th March.
Immediate Media Co announces its largest ever one day commercial partnership, with P&O Cruises for the launch of its new ship, Arvia.
The digital takeover will drive traffic to a dedicated page on RadioTimes.com where a live appointment-to-view YouTube event will take place at 7pm GMT.
The partnership is led by RadioTimes.com, in addition to an advertising takeover across all of Immediate’s digital channels, including BBCGoodFood.com, GardenersWorld.com, HistoryExtra, MadeForMums, and olive.
The appointment-to-view event on Barbados’s Heywoods Beach will see chart-topping singer Nicole Scherzinger christening the Arvia with the traditional bottle smash. Popstar and The Voice UK favourite Olly Murs will also be performing some of his best-loved hits, with DJs Sara Cox and Trevor Nelson on hand to present the night of entertainment.
Rob Hunt, Creative Partnerships Director, Radio Times said: “This one day multi-brand high impact takeover is a record for Immediate with P&O reaching up to an audience of over 2 million. RadioTimes.com is the go-to site for entertainment news and guidance, so it’s a perfect place to host a big “appointment to view” event. The launch of Arvia with its stellar line up of big name stars is definitely something everyone should tune into.”
This partnership builds on the ongoing campaign that P&O Cruises is running across Immediate’s portfolio, which includes sourcing and managing big name talent for three “Sail With the Stars” cruises this Summer.