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Sue Elms

Sue Elms


Skin the Cat Ltd

Sue has 30 years of expertise in Brand, Communications and Media, in UK and Global roles spanning insight and evaluation, media technology, marketing and innovation.

Sue operates at the leading edge of consumer intelligence, with a passion for ensuring it genuinely helps brands make real life decisions; ultimately to deliver more meaningful connections and better ROI.

Working through the independent consultancy, Skin the Cat Ltd, she helps businesses successfully maximise the decision-making power of their consumer intelligence resources.

She is also co-launching a disruptive new Intelligence Design and Technology company, that will help clients get significantly more for their market research money.