Sajeeda Merali joined the PPA as CEO in 2021, with an agenda to transform the way the PPA represents and supports its 200+ UK multi-media business members, consumer magazine publishers, business-to-business data and information providers, customer magazine publishers and smaller independents.
She joined the PPA from the New Statesman Media Group, where she was Chief Revenue Officer responsible for identifying high-value digital opportunities and launching commercial strategy for new brands in highly competitive markets.
Prior to that, she was the commercial leader of the Insider Publishing Division at Euromoney PLC and has held senior positions at Incisive Media, where she was influential in driving cultural and strategic change.
Sajeeda is on the board of the Advertising Association, PLS, FIPP, CAP, PAMCo and ABC.
In 2018 she won the WACL Futures Award and continues to be an active member, as well as co-founder of the Amal network, which champions Muslim women in the workplace.