Rob Ratcliff is the Head of Content at Barclays Corporate Banking. He joined Barclays over five years ago in which time he was worked on campaigns across the bank in personal, business and corporate banking. In his current role he is responsible for editorial-led campaigns across a range of media. Rob has worked in content marketing since before it was called ‘content marketing’. Barclays is a diversified transatlantic consumer and wholesale bank, anchored in our two home markets of the UK and US, with global reach.