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Pete Comley

Founder

Pete has been working in research for over thirty years. He was initially trained at Research International and then worked at Nestle and Lever. Following ten years as a partner at Simon Godfrey Associates, in 1998 he founded Virtual Surveys (now Join the Dots).

He was the first person to conduct commercial online research in the UK and has spoken at numerous conferences and written many articles and papers on the subject over the two decades.