Morag spent more than 20 years in ad agencies as a TV Buyer, Planner and Account Director. She became Managing Director of PHD in 1999 and served as CEO from 2006 to 2008. She assisted PwC and Fishburn Hedges in the development of a communications strategy for the pensions reform bill, and worked with the Olympic Delivery Authority before joining Ebiquity in 2009 as International Practice Leader for Advertising Intelligence. She was appointed to the newly created role of UK CEO in 2012 and was made CEO of the Global Market Intelligence Practice in 2015 when she was also appointed to the plc board. Morag is a fellow of the IPA.
