Lucy Banks has worked for 4 years as Bauer Media’s Executive Creative Director, with a hybrid editorial/brand/commercial remit across Bauer’s full portfolio as well as for in house creative agency Adventure. Working directly with editorial and programming, Lucy’s role is to develop engaging, creative partnerships with likeminded brands that generate best in class ideas and content that has a cultural ripple effect for mutual business success.
Highlights from award-winning, ground breaking partnerships that Lucy has led include the O2 GoThinkBig campaign and social action platform, award winning heat4 dual screen live companion show and campaign, a two year content partnership with Matalan and an innovative native & social campaign with Lifetime TV.
Lucy grew up (almost) on the agency side, with a grounding in planning and buying across all media before moving into a purely creative role in the first agency to do ‘creative media’ at Intiative. Lucy was Creative Director when she left Initiative to join ZenithOptimedia in 2004 as their Executive Creative Director, with a position on the executive board.
In her role at ZenithOptimedia, she headed up the strategic and creative offering and established 'OPEN' as the agency's planning philosophy. Lucy’s direction helped move the agency brand into a more creative environment, developing a culture of idea generation and driving the creative product on a range of successful new business pitches.