JP Cadman is Head of Planning at Carat UK. His key responsibility is leading and developing a team of 25 strategic planners who work across the London client base. Their core objective is driving the role of media upstream with clients by championing best-in-class strategic planning to deliver business value. In addition, JP is a valued member of the senior leadership team. He promotes great strategic thinking amongst the wider agency and plays an active role in winning new business and mentoring innovation projects from concept to delivery.
JP joined Carat UK in March 2015. He began his media career began in 1997 and has held a number of roles on UK, regional and global clients. Prior to joining Carat he was seconded to Johnson & Johnson as Head Of Media for Northern Europe which gave him a unique perspective on how and where great media thinking can play a role in a client’s organisation.