Helen has worked on brands for over 25 years, guiding brand and communications decision making across a vast array of clients and markets. Helen has a strong background leading marketing evaluation programmes to help organisations achieve growth. In her current role Helen is a key expert advisor within Kantar Insights working with their brand guidance programmes.
Her consultancy role manifests itself in several ways – from building knowledge and expertise, creating thought leadership and driving the future shape of guidance within Kantar – directly linking what people think, say and do.