Group Customer Strategy Director
Amanda Wigginton is Group Customer Strategy Director, Time Inc. UK and is responsible for the research, data and insight strategy across the business. Amanda has held a number of different roles in her time at Time Inc. (UK) including overseeing the development and implementation of the new product development research process, leading the centralisation of the research and insight team across the business and developing award winning research initiatives including The Origin Lounge, GenerationYNot! and Connected Consumers. Amanda is the current Chair of the PPA Insight Board and a member of the Magnetic Insight Committee, FIPP Insight Committee and UKOM Technical Committee. Recently Amanda has represented the PPA on the PAMCO Advisory Group and Technical Committee.