Amanda Wigginton leads the Customer Strategy team at Time Inc. UK, a fusion of three specialist departments: research, data and analytics, to form one central unit. Amanda works with all areas of Time Inc. UK including content development, advertising and marketing to put the customer central to strategy and revenue generation. Amanda has held a number of different roles in her time at Time Inc. (UK) including overseeing the development and implementation of the new product development research process, leading the centralisation of the research and insight team across the business, and developing a number of award winning research initiatives including The Origin Lounge, GenerationYNot! and Live the Passion! Amanda sits on a number of industry committees including representing the PPA on the PAMCO Technical Committee.