Alison is Insight and Ad Marketing Director at Immediate Media, where she leads the team responsible for delivering editorial and commercial insight across all of Immediate’s brands, across all platforms.
She was responsible for delivering the award-winning research, Generation Wealth.
Prior to Immediate, Alison worked in research and marketing at The Guardian, and prior to that spent many years in Australia working for Fairfax newspapers on The Sydney Morning Herald, and the Australian Financial Review.