Abby Carvosso is Group Managing Director of Bauer Advertising, part of Bauer Media, which is the UK’s biggest and most influential media brand network.
Abby leads a commercial team of 200+ people. Her remit is to provide Bauer’s commercial partners with compelling, creative, content-led advertising solutions across multiple brands and platforms, that deliver on their objectives.
Abby has held a number of senior commercial, publishing and management roles at Bauer Media, including Head of Magazine & Digital Sales then MD of Lifestyle and Advertising and latterly Group Managing Director, London Lifestyle responsible for brands such as Empire, Heat, Grazia and Closer.
Her many and varied achievements include being launch Publisher of Grazia, the UK’s first weekly glossy. Grazia changed the UK magazine market forever, attracting an upscale audience and premium fashion and beauty advertisers to the weekly magazine market for the first time.
More recently, Abby was instrumental in the launch of The Debrief, Bauer Media’s first digital-only brand, The Debrief delivers a distinct mix of tailored content that mirrors the behaviour of the constantly connected ABC1 20 something female, providing relevant content at the right time and through the right channels. The Debrief offers exceptional native advertising opportunities to its commercial partners and has been recognized with some high profile industry accolades, including the PPA new talent awards.