Abba Newbery is Marketing Director of Lumen Research. Lumen run the world’s first precision eye-tracking panel, measuring what people really look at and pay attention to across the internet. She has worked on both sides of the media industry, most recently running both Creative Solutions and Commercial Strategy for The Sun, The Times and The Sunday Times, and previously leading the Planning Department at Universal Mccann, working on prestigious brands such as Coca-Cola, L’Oreal and Hovis.
Abba can be reached via Twitter at @peckham79 or by email at abba.newbery@lumen-research.com