Since the lockdown in March, consumer habits have changed dramatically. With the closure of restaurants, pubs and fast food chains, our cooking and shopping for ingredients has evolved through necessity.
Magazines – both online and in print – have always been a source of inspiration and a ‘go-to’ for meal plans and recipe ideas and right now are experiencing huge spikes in traffic to their content.
Magazine brands with their rich heritage in food and culinary expertise have used their consumer panels to reveal what is happening to the nations eating habits. Pulling data from a range of publishers as well as a number of research company Covid19 trackers, this deck highlights some of the opportunities for brands and the role magazines can play.