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Date:
18 May 2014

With magazines advertising is part of the experience

Magazines advertising is part of the experience as it is shown in context and adds to the content

Ads on premium content sites get more attention

Ads on premium content sites result in nearly three times more attention than task sites

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The Cookie Crumbles: Attention 2021

Faris Yakob, author of ‘Paid Attention’ looks at how we successfully balance the needs of brands, media companies and people to recalibrate the advertising ecosystem.

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