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- With magazines advertising is part of the experience (png)
Date:
18 May 2014

With magazines advertising is part of the experience

Magazines advertising is part of the experience as it is shown in context and adds to the content

The Cookie Crumbles: Attention 2021

Faris Yakob, author of ‘Paid Attention’ looks at how we successfully balance the needs of brands, media companies and people to recalibrate the advertising ecosystem.

Research
Quick Facts

Ads in relevant environments achieve more attention

Our 'Home Truths' project demonstrated that ads in contextually relevant environments achieve more attention

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