Positivity impacts consumer behaviour

Hearst’s work on positivity ‘The Power of Positivity’ demonstrates the impact that a positive mindset has on consumers and how they view brands. 18 percent were more likely to be favourable to brands, while 90% were more likely to try somthing new and over a third were more likely to purchase.

Hearst: Women drivers, a missed opportunity

Insight from Hearst and Magnetic shows that motor brands may be missing an opportunity with female audiences by focusing ads on predominantly male titles

Research
Studies

The role of magazines in the identity economy

Magazines are resurgent because of their unmatched ability to build connections with audiences that are hard to establish elsewhere

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