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Date:
18 May 2020

Magazines boost Profit ROI

Magnetic’s ‘Attention Pays’ study shows that investing in magazines at the optimal level (five per cent of budget) can boost Profit ROI by 90 per cent.

Investment in magazines boosts Profit ROI

Optimal spend boosts campaign PROI for finance brands

If finance brands allocate the optimal level of budget to magazines (5%), campaign PROI is boosted further

Research
Quick Facts

Magazine usage increases campaign effectiveness

Using magazines provides an uplift in the number of very large business effects

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