Original article by By Esther Kezia Thorpe available here
Last year, Good Housekeeping celebrated its 100th anniversary. Celebrations included the first ever Good Housekeeping Live two-day event in London, as well as special centenary series, ‘Brilliant Breakfasts’ and partnerships with the Women’s Prize for Fiction and the National Literacy Trust. But rather than resting on its laurels, the title is working to ensure it continues to remain relevant for the next 100 years.
Editor-in-Chief Gaby Huddart spoke to the Media Voices podcast about using their centenary to be future-facing. She discussed the success of their first big Live event, the role of the Good Housekeeping Institute, and helping the next generation. But of particular interest was Huddart’s assessment of Good Housekeeping’s audience, and how they ensure they’re serving the needs of such a wide range of readers.