Date: 29 September 2016 News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Relevance Matters Magnetic’s director of insight and strategy Anna Sampson looks at the importance of emotional connections between advertiser and consumer, and its impact on short- and long-term effectiveness
News + ViewsViews The Cookie Crumbles: Attention 2021 Faris Yakob, author of ‘Paid Attention’ looks at how we successfully balance the needs of brands, media companies and people to recalibrate the advertising ecosystem.
