Date: 29 September 2016 News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Relevance Matters Magnetic’s director of insight and strategy Anna Sampson looks at the importance of emotional connections between advertiser and consumer, and its impact on short- and long-term effectiveness
News + ViewsViews Publishing and the future of sustainable planning As the advertising sector moves towards Net Zero, Cath Waller, MD Advertising at Immediate, shares how they and the publishing sector are working to deliver this important goal. Sustainability...