Date: 29 September 2016 News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Can an algorithm match what an editor does? As Facebook’s move to use algorithms backfires, Campaign’s Gurjit Degun asks if they can ever replace the human editor.
News + ViewsViews Unveiling the power of Women’s Lifestyle consumers Natasha Banjo, portfolio director – women’s Lifestyle, Hearst UK, Cosmopolitan, Prima and Red shares her insights After years of working with news and broadcast brands, I have been blown...
News + ViewsViews Relevance Matters Magnetic’s director of insight and strategy Anna Sampson looks at the importance of emotional connections between advertiser and consumer, and its impact on short- and long-term effectiveness
